There are just so many things one needs to remember before relaunching a website on a new platform with new page structure and design.
- What content do you already have? Make sure to do a complete review. Find those hidden and forgotten gems.
- check backlinks. Do a 301 redirect for these.
- make sure to move highly trafficked pages from old to new and do a 301.
- any campaigns running when doing the switch?
- move landing pages/ do 301 redirects to new pages.
- SSL certificate
- DNS server
- New IP
Test test test